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Hi, I’m Tamsin—a London-based Senior Product Designer.

Product design & Strategy

Turning complexity into clarity: a 50% conversion uplift for Fred. Olsen through user-centred, accessible UX.

Product design & Strategy - Mobile (IOS & Android)

From first tap to long-term loyalty: transforming O2 Priority’s onboarding for higher engagement and smarter personalisation.

Product design - Web

Crafting a premium, mobile-first experience for Gleneagles — driving 70% more bookings and 50% mobile traffic share.

Product design - Web

Putting people first: an accessible, emotionally engaging redesign for Parenting Matters that fosters trust and connection.

Design systems & Marketing strategy

Building a scalable design system for Uber’s mobility services — balancing global consistency with local flexibility to boost engagement and conversions.

Product design & strategy - Web & mobile (IOS & Android)

Since last year, I’ve been part of an ongoing project with a UK-based recruitment company, helping to shape a new AI-driven platform designed to make job hunting and hiring smarter, faster and fairer. Over the past 10 months, I’ve led more than 40 user interviews and testing sessions, gathering honest, real-world insights to inform everything from early concepts to polished prototypes. Working in a global, cross-functional product squad with AI engineers, developers, product managers and stakeholders to build something that puts people at the heart of AI-powered recruitment.

Coming soon.