Gleneagles

Redefining digital luxury

Role Senior UI Designer

The Gleneagles Hotel, a renowned luxury resort set in Scotland’s scenic countryside, embarked on a journey to modernise its online presence. The redesign focused on a mobile-first approach, ensuring an exceptional user experience for a growing mobile audience.

By combining elegant design with intuitive functionality, the new website reflects the hotel’s heritage of luxury while catering to the needs of modern traveler’s across all devices.

Project objectives

Prioritise mobile experience

Focus on a mobile-first approach to deliver a seamless, visually appealing, and user-friendly experience for smartphone and tablet users.

Elevate visual storytelling

Highlight the hotel’s luxury and heritage through captivating imagery and immersive visuals, showcasing its amenities and surroundings.

Optimise performance

Improve loading times and responsiveness to ensure a fast and smooth experience on all devices.

Simplify user navigation

Use interactive features and responsive design to create a seamless, immersive experience across devices.

With the heritage of the hotel and its beautiful location in mind — a new website was needed to reflect the luxurious and elegant, yet relaxed and unstuffy identity of Gleneagles.

The Gleneagles Hotel website has been successfully transformed into a mobile-first, visually captivating platform that embodies the hotel’s luxury while delivering an exceptional user experience.

The redesign has attracted a wider audience, increased bookings, and reinforced the hotel’s position as a premier destination in the luxury hospitality industry.

Additionally, the project set a new benchmark in the sector by enhancing data capture capabilities and implementing a modular framework, allowing for greater agility in creating new pages.