With over eight years in the industry, I’ve shaped user experiences for top brands like Gleneagles, Aesop, Gumtree, eBay, and Uber across the UK and Toronto. At Else, I crafted immersive experiences for T. Rowe Price, Fred Olsen Cruise Lines, and O2 Priority. Most recently, I’ve been leading design initiatives at Tangent, working with Reed on innovative, user-centred, AI driven solutions..