With over eight years of experience in product and digital design, I specialise in crafting user-centred, insight-led solutions that deliver meaningful impact - for both users and businesses. I’ve designed for some of the world’s leading B2C and B2B brands, including Uber, eBay, Aesop, Gleneagles, Gumtree, Vodafone and O2 Priority.
My recent work has focused on AI-driven products - designing intelligent, human-centred experiences that simplify complex systems and drive business value. This includes leading the design of a new recruitment platform, where I’ve worked closely with cross-functional teams to shape conversational interfaces, define ethical user flows, and align emerging tech with user needs.
I bring a strong blend of UX and UI expertise, stakeholder collaboration, and team leadership to every project - always grounded in business strategy. I’m passionate about accessible, inclusive, and sustainable design, and I thrive on solving complex problems through collaboration, creativity, and clear thinking.