Uber

Creating a versatile toolkit

Role Senior Designer

This project focused on designing and executing an email marketing campaign to support the launch of a new Uber product in an untapped global market. As a senior designer, I played a key role in crafting a campaign that effectively communicated the product’s value while staying true to Uber’s brand identity.

The goals were to generate excitement, drive user engagement, and boost conversions, all while maintaining brand consistency across the campaign’s visuals and messaging.

Project objectives

Generate buzz

Create excitement and anticipation around the new Uber product among users in the new global location.

Drive engagement

Encourage users to explore and engage with the new product.

Brand consistency

Ensure that all email designs adhere to Uber's brand guidelines for a cohesive and recognisable look.

Increase conversion

Persuade recipients to take a desired action, such as signing up or trying out the new service.

Summary

The project faced several challenges, including ensuring compliance with accessibility standards (supporting both light and dark modes), adapting designs to resonate with local cultural nuances while maintaining a global brand image, standing out in a highly competitive market, and addressing data privacy concerns in line with local regulations.

My role was to craft an impactful email marketing campaign that not only introduced Uber’s new product to a global audience but also left a lasting impression through design excellence, user engagement, and brand consistency.