Uber
Creating a versatile toolkit
Role Senior Designer
This project focused on designing and executing an email marketing campaign to support the launch of a new Uber product in an untapped global market. As a senior designer, I played a key role in crafting a campaign that effectively communicated the product’s value while staying true to Uber’s brand identity.
The goals were to generate excitement, drive user engagement, and boost conversions, all while maintaining brand consistency across the campaign’s visuals and messaging.
Project objectives
Generate buzz
Create excitement and anticipation around the new Uber product among users in the new global location.
Drive engagement
Encourage users to explore and engage with the new product.
Brand consistency
Ensure that all email designs adhere to Uber's brand guidelines for a cohesive and recognisable look.
Increase conversion
Persuade recipients to take a desired action, such as signing up or trying out the new service.