O2 Priority
Redesigning the onboarding experience for maximum engagement
Role: Lead Product Designer
Project type: Mobile App Redesign & User Onboarding Optimisation
To enhance user engagement and ensure long-term success, I led the redesign of O2 Priority’s onboarding process, creating a seamless introduction to the app’s exclusive offers and experiences.
With a user-centred approach, the project focused on simplifying interactions, clearly communicating the app’s value, and crafting an intuitive onboarding experience. The result? A smoother, more engaging user journey that drives higher retention and improved app adoption.
Project goals
Clarify the value
Help users instantly grasp the app’s benefits by delivering clear, compelling information that highlights what makes O2 Priority special.
Boot user engagement
Create an interactive onboarding experience that draws users in, guiding them to explore and make the most of the app from the start.
Listen and evolve
Integrate user feedback throughout onboarding to continually refine and enhance the experience.
Tailor the experience
Personalise the journey with user-specific content and recommendations to keep it relevant and engaging.
Onboarding experience pre re-design.
The approach
User insights
Conducted research to understand user needs and simplify navigation.
Enhanced visual design
Developed a consistent, accessible look that aligns with O2’s brand, and fed into the design system.
Personalisation and feedback
Incorporated tailored recommendations and built-in feedback for continuous improvement.
Interactive refinement
Personalise the journey with user-specific content and recommendations to keep it relevant and engaging.